SMART GOAL 3 - Conducting market research to Evaluate the Potential of Solist Events
This Reflection has been written by using Gibs Reflective cycle
Disclaimer: The decision to work with Solist Events was made out of personal interest after setting SMART goals. This collaboration is solely to support the achievement of this goal and own interest in their events.
For my SMART goal, I focused on conducting market research to understand the potential of Solist Events. My main question was: What is the market potential for Solist Events, and what event concepts and marketing strategies will work best?
To answer this, I planned a research project using desk research (studying existing sources) and field research (collecting new data). First, I read two academic sources about fandoms, shared experiences, and audience engagement. This helped me create better survey questions and understand the results.
For field research, I conducted a survey with 41 respondents (more than my goal of 25). The survey gave me useful data on pricing, location, event types, and marketing reach. I also attended two Solist Events, where I observed the audience, the atmosphere, and the brand experience.
Throughout this process, I improved my investigative skills learning how to ask the right questions, choose research methods, analyze data, and make conclusions. I used Gibbs’ Reflective Cycle to think about what worked well (like combining different types of research) and what could be improved (like getting more detailed feedback).
In the end, my research led to actionable recommendations, such as focusing on themed event formats and using TikTok and Instagram for marketing. These insights will help Solist Events grow and also show my ability to apply research in real-world situations. This project has strengthened my skills in independent research, critical thinking, and strategic analysis, which will be useful in my future career in event management and marketing.




